Deepfake scams are taking the world of cybersecurity by storm, and it’s a trend that is only set to grow. While deepfake technology used to be mostly associated with entertainment and social media pranks, it’s now being hijacked by cybercriminals to pull off highly sophisticated fraud. These AI-driven manipulations can make it look like someone is saying or doing something they never actually did, making it incredibly difficult to distinguish between what’s real and what’s fake. So, how can you protect yourself and your business from this new breed of scam? Let’s dive in.
What Are Deepfake Scams?
At their core, deepfakes are AI-generated media—whether video, audio, or both—that make it look like someone is performing an action or speaking when they are not. Cybercriminals are now using these technologies to impersonate executives, colleagues, or even loved ones, tricking people into making financial transfers, sharing confidential data, or taking harmful actions. What makes these scams so dangerous is their realism. A deepfake video can look as convincing as a real video call, leaving victims none the wiser until it’s too late.
Common Types of Deepfake Scams
- CEO Fraud
One of the most common types of deepfake scams is impersonating a company CEO or high-ranking executive. The scammer may use a deepfake video to make an urgent request for wire transfers or sensitive information. Because the video looks so real, employees often feel compelled to comply, putting the company at risk of financial loss or data breach. - Voice Phishing (Vishing)
Deepfake technology isn’t limited to video. Scammers can also create highly realistic voice recordings to impersonate family members, colleagues, or even service providers. These voice deepfakes are then used in phishing attacks, where the scammer requests funds or private information under the guise of a trusted individual. - Fake Video Conferencing
With more people working remotely, attackers are using deepfakes to impersonate colleagues or business partners in video meetings. By creating realistic but fake video calls, scammers can manipulate employees into disclosing sensitive information, clicking on malicious links, or even approving fraudulent transactions.
How to Protect Yourself from Deepfake Scams
- Double-Check Requests: Never assume that a request from a senior employee or colleague is legitimate. Always verify, especially when the request involves money or confidential information.
- Enable Multi-Factor Authentication (MFA): MFA is an essential tool to prevent unauthorised access, even if someone can impersonate you or a colleague.
- Stay Alert for Red Flags: Be cautious if a video call or voice message feels odd, or if there are unexpected requests that seem out of character.
- Educate Your Team: Continuous training is crucial. Employees should be educated about the dangers of deepfakes and how to spot potential scams.
Our advice is to always trust your instincts and double-check when something feels off. The best way to protect yourself and your business is to stay informed and aware of the latest threats. Remember, your cybersecurity is only as strong as the steps you take to protect it. Stay safe, stay informed, and let’s fight these cybercriminals together!